website-development

 

At the moment of writing, there are more than 1,5 billion websites online. There are no signs of stopping either, as there are more than 150,000 websites created every day. This is great news for website developers, designers and hosting companies. This kind of growth means one thing – there is an increased need for website development professionals.

At the same time, more and more people are getting involved into website development themselves. For as little as a few dollars per month, you can make your own website and get it up and running on your own, without paying to a professional. Trouble is, there have been a lot of misconceptions about the cost of website building in the past couple of years. Let us tackle a few of them today and show you the actual state of affairs in web development costs.

 

If I Pay for Website (Re)Design, All my Bases are Covered

When you decide to make your own website, it’s important to take a look at all the options out there before committing. Website development agencies merely cover the design and development part, while the majority of other services are not included.

For example, domain and hosting are completely separate from the design, and the cost for these services can run anywhere from $5 to hundreds of dollars per month.

Domain name is the name is the name of your website and you have to register it on your own. For just a few dollars per year, you can register a domain on your own. However, if you’ve set out for a branded or highly desirable domain, the price can stretch to thousands of dollars.

At the same time, you need hosting. Essentially, this is the storage for your website’s files. Each time someone loads your website in their browser, files are fetched from a location on the hosting server. This is an integral part of each website, and unfortunately, many website development agencies do not include it in their pricing plans. Hosting can cost anywhere from a few dollars to several hundred per month, depending on how big your website is and how fast and reliable the servers need to be.

 

If I Pay for the Website Once, I Get Updates All of the Time

It would be great if you could just make your own website once, set it and forget it. However, the internet is constantly moving and evolving, requiring you to stay in the loop. While this is a beautiful thing, at the same time it means devoting quite a lot of time to keeping your site up to date.

The most important aspect is of course, security. In order to keep your website safe, the most important plugins and software need to be updated in regular intervals. And of course, this is not included in most development companies’ pricing.

 

Backups? What are Those?

Having a beautifully designed and functional website is only one part of the story. In order to ensure that your website covers all bases, it also needs to be secure. There are plenty of factors that can influence the safety of your website. Some of these include server issues, downtimes, hacker attacks and many others.

If you run a website that stores a lot of data, it’s crucial to have it stored in another location. More importantly, if you run a website that stores a lot of customer data, it’s absolutely crucial to have it backed up.

Backups are the essential element of a well-protected website. Once set up automatically, your website will make a copy of all of your data so that nothing is lost in case of a downtime or attack. As it turns out, you do not get backup from most website development agencies. It is offered as a separate option that requires you to pay extra.

 

I Don’t Have Any Text… The Website Designer will Take Care of It

Besides the design, website copy is one of the most important assets on your company website. It determines whether people will stay on the website or leave immediately upon opening. If you have a website already – you can simply copy the text to your new site design.

However, we advise you to experiment and put some new copy on to accompany the design. If you’re building a brand-new website – you won’t have any text to launch your website with.

Naturally, you expect the website designers to take care of this aspect too. While this sounds logical, it does not happen too often in practice. Your developers and designers could give you some general directions for where your copy should go. However, you will need to fill out the text on your own.

There are two ways to go about this – you could take a look at the competition and get some inspiration for what you want to put on your site. You will need to dedicate a few hours to this task, and you will need to pay attention to write unique copy, while also adhering to industry standards.

Alternatively, you can hire a copywriter to take care of the business for you. This will set you back several hundreds of dollars, for professional, well-researched work.

Whichever the case, copywriting in most cases is not included in website development agencies’ pricing models. You will have to resort to doing the work on your own or hiring a professional.

 

Once my Website is Done, I can Ask for Unlimited Revisions and Support

If you’ve ever visited a website development agency, you may have noticed that the atmosphere is hectic. That’s because they handle a large number of clients at once, and you are most likely one of the several they are dealing with at a given point in time.

Once they finish your website, they will not be able to give you any additional revisions or support, unless you opt in for a specific package deal that indicates so. At AdSpirine, we have several different packages suited for clients of all sizes and backgrounds, and each comes with a monthly payment model, to ensure you can change whatever you desire as time goes by.

And if you thought that your website is a one-time thing, think again. You will need regular updates to design and copy, especially if your company needs frequent product updates.

 

My Site Will Come Optimized for Search Engines

You hear a lot about SEO these days, and for a good reason. It is currently the best way to attract traffic, increase the number of conversions and sales and establish yourself as an industry thought leader. However, there’s a lot of work to SEO and optimization doesn’t simply happen out of the blue.

First, there is on-page SEO – these are the factors that you as the website owner/administrator can influence. It involves properly optimized copy, headings, titles, images and much more. It takes quite a lot of work to set up each of these individual elements.

If you have a small website with a couple of pages, it’s a few hours of work, but if you have hundreds to thousands of pages, it can take weeks up to months to optimize each page and its elements. Needless to say, SEO does not come for free and it is not included in any website development agency’s pricing plan.

On the other hand, there is off-page SEO, which is much more difficult to influence than its on-page counterpart. Off-page mostly related to backlinking and getting other people to point to your website. Unfortunately, this requires hours upon hours of work by dedicated SEO professionals. And of course, none of that is included in your website development costs.

 

If Someone Builds me a Great Website, Traffic Will Start Coming In

Say that you run a restaurant and you just renovated it. Perhaps you just opened a brand-new restaurant in your town. You have the absolute best steak that your town has to offer – and you know it. So why aren’t people flocking to your restaurant like crazy? It’s simple – no one has heard of it yet.

This is akin to developing a brand-new website and expecting a flock of visitors immediately. The fact of the matter is, you will have to wait a significant amount of time before visitors start coming in on their own.

In order to amplify your efforts, you can get started with content marketing. By publishing relevant content, you boost your chances of getting recognized in search engines and you will start drawing in visitors. If you’re up for more expensive (and quicker) ways of getting visitors, you can try with paid advertising.

No matter how good your new website is, great design on its own does not warrant traffic coming in. It does help with making people stick around on the website longer, but it will not attract people on its own. Furthermore, no website development company can guarantee to bring in site visitors as part of their service – unless it’s paid traffic.

 

My Site Can Stay the Same Over Time

Over the years, your business will grow stronger and you will venture into new products and markets. This means that your website needs to reflect that change as well, so frequent changes in content (images and copy) are necessary to keep your site up to date.

Outside of these changes, there are bigger ones regarding the entire web design industry. It often happens that technologies change, so what was once cutting-edge now becomes obsolete. Whether it’s a horrible image or a piece of code that needs improvement, your website will need to stay fresh in order to bring in new and retain old visitors.

While small changes are necessary over time to keep the visitors (and search engines) engaged, sometimes a complete overhaul may be necessary. It’s not unusual to have a complete website redesign done every 2-3 years, and we would strongly advise you to go this route too.

 

I Can Build a Website in a Drag-and-Drop Website Builder

A house made out of bricks and one made out of mud and tree branches are both technically houses. However, one can safely house a family, while the other will fall apart with a stronger wind blow. The same goes with websites – some of them are built on solid foundations, while other merely resemble what should be a website.

Building a site in a drag-and-drop builder may be a quick fix for all your problems, but it’s far from the best. Sites like these lack the functionality of even the basic WordPress websites and they are nowhere near as customizable. We would only suggest them if you have just a few static pages that require little to no changes in design and functionality over time. If you want to make your own website, don’t go for this option unless you’re really strapped for cash and just need a temporary placeholder for your new site.

 

Hire a Professional

If you want to have your website built without worrying about hidden cost, you need to hire a web development professional. At AdSpirine, we have a range of website development plans for clients of all sizes. All of our pricing plans are transparent, and you know what you’re getting for the money you’re paying. Instead of opting to make your own website, let us take care of the work while you do what you do best. Reach out to us today and get started!

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